blog analytics - see how it woks

Nowadays, only the laziest person doesn't have a blog. Looking from brand perspective we should ask ourselves: What's the point of it? Who reads it? What's the page view rate? Is your followers match you target audience that you expected? Google Analytics that's the tool that can help you to answer all of these questions (there are more question actually). Lets take a look how it works.

There are 2 types of data: dimensions that describes characteristics, sessions and actions of users, and metrics - quantitative measurement of data, that is presented in numbers. Both of them are essential to analyze. See the example of data types below.

Source: Understanding and using Google Analytics data

The metric called Visitors or users.This metrics is used to measure the unique number of unique users who visit your site during the certain time period. This metric's used to understand the size of the audience.

Visits, known as sessions, are defined what pages your user visited. Google analytics count these actions, literary each page that has been viewed. 

Bounce range - key metric. the persentage of session with only one users interaction.

5 blogs that gonna rock

I was really impressed by the topics that my friends chose for the blogs. Now can't wait to see new posts. Check more in provided links and be as impressed as I am.


Smoothing data get aware about data and figure out how it can simplify your life.

Musical Soul take your time, have a rest and enjoy the playlist that this blogger prepares for you.

Myopia talented blogger who can see beauty in simply details. She makes my day everyday.

Lack of ideas what to do for dinner? This guy knows everything about food! Kitchen spotlight

Passionate about sport?  Sport analytics is for you. See sport trends and don't forget to make a bet ! Good luck!

co-op experience

Hi, 

My name is Olga and I am a post graduate student at George Brown College. This summer I did my co-op course as a marketing intern at beauty company kaia naturals inc. in the beginning of the May 2014. During the summer we were developing Christmas package for our product, which is the best natural facial cleansing cloth that I've ever tried. And now we are so excited and cannot wait to present our new package. 

Moreover, as a part of my job I was responsible to improve distribution and find new relevant locations, make situation analysis, process orders and package products.

By the end of my internship I was aware about American and Canadian natural beauty companies as well as industry. Also now I know the several popular medias in the market that is essential to my Canadian experience.
Well ... and I think the best skills that I got is that I became familiar with Quickbooks online program that is now highly used in the business. 

If you'd like to get more about our eco- beauty brand check out our website kaia naturals