Viral power

"From London with Love" - Burberry's First- Ever Christmas campaign. Even the company is internationally well-known marketers still work in brand perception and loyalty.

 The story behind the campaign is about a young boy delivering the "gift of love" in a gift box to a young couple and promises to take the audience on a magical journey. Stars Romeo Beckham, 12 -year-old son of Victoria and David Beckham

From Nov 3, 2014, the video accumulated over 7 million views. 

Do you want to see more viral videos? Check out Viral Video Chart 

Best September Ads

World is full of ads,  a lot of us use ad block to avoid it somehow. But some of really good pieces can inspire you and let create you own masterpiece.  These is the set of best September prints. Enjoy.

Instant espresso Nescafe

prints by Prodigious, Norway 

Vegetarian Restaurant Hiltl

It is never late to become a vegetarian

 

prints by Ruf Lanz Zurich, Switzerland 

ZIN Pilates

Not a fault. Just a skill 

print by HaytHuyt,Turkey

Volkswagen

Adventure begins.

Print by Saint Luc, Belgium 

Bratislava Zoo 

Open for Smiles

print by JANDL Bratislava, Slovakia 

Software company Netservice 

print by Touche, Italy 

Breast Cancer Foundation 

 prints by DDB Singapore, Singapore

Check out more cool ads on Creative Advertising Achieve 

Brand innovations in The Walt Disney Company

Let me share with you an article that I prepared for Marketing Conference while I was studying Branding back in Russia. This article is about successful story of the most kindest and lovely brand The Walt Disney. 

Walt Disney, the founder, was an eminent American artist, director, producer, and creator of the animated series. He got 29 “Oscars” and the government’s highest civilian award the U.S. – “Medal of Freedom”. He created  the world’s great children’s amusement park “Disneyland”. And nowadays Disney is not just a brand for animated films studio, but it is a whole world of entertainment for millions of families.

Ideas that changed the world

In 1934 Walt decided to empower animation and began production of his first feature-length animated film. No one believed that the film without live actors will be able to interest the audience as a great movie. The film was shot for 3 years, $1,499 million dollars was spent, but it paid off, as “Snow White” for a long time was “the highest-grossing film of all time.” Since then, full lenght- animated films is the most profitable product of Disney.

In 1954, the Disney Company began producing television programs and became the leader of black and white and then color television in the United States. The first television hit series from Disney was “Disneyland”, stayed on the screens for 29 years. A year later was the début of the famous show “Mickey Mouse Club”.

The idea of Disneyland Park occurred to Walt Disney when he visited parks and zoo with his daughters. He came up with the idea of building a place where adults and their children could go and have fun together. The first “Disneyland” was designed in 1955 in California. For the first 25 years over 200 million people visited the park.

Timeless characters. All references to the topic or the age of the films were removed. It allows releasing movies or series again every ten years, without fear that they are obsolete. In the next fifty years repeated rental tapes brought millions in revenue.

 The strategy of “Disney” is to produce the maximum number of branded content, using the power of the company. For example, when a new film is released the company produces the toys of the main characters, computer games, books, mobile content, music, DVD and a large number of products in various categories.

 The success of the Walt Disney Company lies in the genius of its founder, his unusual innovative ideas that were ahead of their time. Walt Disney created and formed in the minds of the audience a clear image of its unique characters, which are still popular and recognizable brands. Almost every character of his cartoons is an independent brand, which now is controlled by the company. All the characters are out of time and remain relevant for many years, which is a merit of Walt Disney.

Nowadays The Walt Disney Company is the world leading diversified international family entertainment and media enterprise. Brand “Disney” is in Top-10 most expensive brands and has annual revenues more than $ 38 billion. 

Brandstalk2you (Olga Eletckaia) for the University Conference “Economics. Business, Youth” (Nov 2013).
Citation: The Walt Disney webpage http://thewaltdisneycompany.com/ 

This entry was posted in University Articles and tagged brand innovations, brand management,  branding, business, innovations,marketing, Price innovations, Product innovations, Sales innovations, The Walt Disney Company by Olga brandstalk2you. Bookmark thepermalink. Edit

blog analytics - see how it woks

Nowadays, only the laziest person doesn't have a blog. Looking from brand perspective we should ask ourselves: What's the point of it? Who reads it? What's the page view rate? Is your followers match you target audience that you expected? Google Analytics that's the tool that can help you to answer all of these questions (there are more question actually). Lets take a look how it works.

There are 2 types of data: dimensions that describes characteristics, sessions and actions of users, and metrics - quantitative measurement of data, that is presented in numbers. Both of them are essential to analyze. See the example of data types below.

Source: Understanding and using Google Analytics data

The metric called Visitors or users.This metrics is used to measure the unique number of unique users who visit your site during the certain time period. This metric's used to understand the size of the audience.

Visits, known as sessions, are defined what pages your user visited. Google analytics count these actions, literary each page that has been viewed. 

Bounce range - key metric. the persentage of session with only one users interaction.

5 blogs that gonna rock

I was really impressed by the topics that my friends chose for the blogs. Now can't wait to see new posts. Check more in provided links and be as impressed as I am.


Smoothing data get aware about data and figure out how it can simplify your life.

Musical Soul take your time, have a rest and enjoy the playlist that this blogger prepares for you.

Myopia talented blogger who can see beauty in simply details. She makes my day everyday.

Lack of ideas what to do for dinner? This guy knows everything about food! Kitchen spotlight

Passionate about sport?  Sport analytics is for you. See sport trends and don't forget to make a bet ! Good luck!

co-op experience

Hi, 

My name is Olga and I am a post graduate student at George Brown College. This summer I did my co-op course as a marketing intern at beauty company kaia naturals inc. in the beginning of the May 2014. During the summer we were developing Christmas package for our product, which is the best natural facial cleansing cloth that I've ever tried. And now we are so excited and cannot wait to present our new package. 

Moreover, as a part of my job I was responsible to improve distribution and find new relevant locations, make situation analysis, process orders and package products.

By the end of my internship I was aware about American and Canadian natural beauty companies as well as industry. Also now I know the several popular medias in the market that is essential to my Canadian experience.
Well ... and I think the best skills that I got is that I became familiar with Quickbooks online program that is now highly used in the business. 

If you'd like to get more about our eco- beauty brand check out our website kaia naturals